Led the full UX process from research to high-fidelity design, creating a seamless experience across the entire booking journey.
Increase in task success rate after usability testing iterations
Created prototypes and user journeys on Figma and applied them to WordPress using Elementor & WooCommerce.
Designed interfaces, creating effective user journey from browsing to checkout
Transformed the old transportation portal into a more intuitive, accessible, and visually coherent service.
Of users state that the overall experience has greatly improved