Created prototypes and user journeys on Figma and applied them to WordPress using Elementor & WooCommerce.
Designed interfaces, creating effective user journey from browsing to checkout
Transformed the old transportation portal into a more intuitive, accessible, and visually coherent service.
Of users state that the overall experience has greatly improved
Crafted a new brand identity on Figma with clear information architecture to convey company’s values.
Responsive and accessible prototype, assessed by usability testing