Website & App Redesign to improve UX
Summary
Project goal
Redesigning the Ungdomskort website and propose a new mobile app in order to improve its accessibility and usability.
I identified the key pain points through a user-centred design process, such as a confusing payment system and poor mobile responsiveness.
To address these challenges, I conducted in-depth UX research to develop an effective design, including persona creation, qualitative interviews, and usability testing.
My Contributions
I designed high-fidelity prototypes for both the website and app applying design thinking techniques.
The new designs introduced simplified payment flows, a responsive and modern interface and a notification system, all features validated through iterative usability testing.
The Ungdomskort experience was transformed into a more intuitive, accessible, and visually coherent service by mixing UX principles to the UI. The result modernised the brand’s interface and enhanced the commuting experience for its users.
Client
Rejsekort – University project
2024, Odense (Denmark)
Services
- UX/UI Design
- Usability Testing
- Mobile-first Design
My roles
UX/UI Designer | Digital Product Lead
Work in progress
I am currently working to develop this webpage, if you want more information about this project do not hesitate to ask!
