As a UX/UI Designer, I was responsible for the user experience research, wireframing, and website prototyping.
I analyzed user personas and call-to-actions, developed the visual identity, and created high-fidelity prototypes using Figma and Webflow.
My work involved structuring layouts through grids and auto-layouts, ensuring design scalability and consistency. I collaborated closely with other designers and the CEO to align creative decisions with brand goals, integrating storytelling and value-sensitive design principles.